Business continuity helps to assist organisations in the event of an emergency, crisis or undesired event. As every business leader will be aware, this is an extremely vital part of the functioning of all companies because disasters can strike at any moment. Therefore it is imperative to be prepared. By implementing a business continuity plan, the business will be able to effectively put contingency strategies in place to ensure that the company will be able to survive any emergency or disaster thrown their way.
Here are a few advantages of business continuity:
Maintains continuity of business processes and operations
Having a business continuity plan in place allows means that even in the event of a disaster, the company will be able to resume its processes. This means that the business will not face any lose of data or business due to the disaster. Business continuity also ensures that the organisation is able to identify the impact of an operational catastrophe but will ensure that they are able to make the right decisions regarding the emergency quickly. This, therefore, means that companies will be fully equipped to deal with the aftermath of almost any incident.
Builds customer and employee confidence
When working for or becoming a loyal customer of a company, you release specific and sensitive information to that organisation. Therefore it is the obligation of the company to ensure that all their customer and employee information is protected, especially in the event of an incident. A business continuity plan ensures that there is a contingency plan in place which will inform the organisation of what they must do in case their customer and employee data is threatened both inside and outside of the business premises. This gives both customers and employees peace of mind that their sensitive information is being actively protected by the company, which will build a sense of confidence and loyalty with the business.
*This is the first part of a two-part blog series which details the advantages of business continuity. The second blog in this series entitled ‘Benefits of business continuity: Part 2’ will continue to explore the advantages of having a business continuity plan.
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